Up to 40% off AXIL, ProudMary and Atypical (eg. Colombian S/O $42 for 1kg Delivered) @ Direct Coffee

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Up to 40% off AXIL, ProudMary and Atypical (eg. Colombian S/O $42 for 1kg Delivered) @ Direct Coffee

Hey Folks,

Hope everyone had a wonderful break!

After a wonderful December and ‘interesting’ January we’re super excited to be getting back into the swing of things.

As you’ve probably heard, coffee prices are going up and supply into Australia is going down. Still, I thought it might still be handy to give a bit of extra context to this. On the cafe side, the click bait around $12 lattes is doubtful given these increased costs should only be adding 0.50~ to the average cup of coffee. However, a lot of cafes might use this as an opportunity to ‘correct’ their underpriced drinks. So while $12 is doubtful, prices are definitely going up. For the coffee that we sell, we’re expecting to see an increase of a couple of dollars per kg on average. The big ‘if’ here is just how high the global prices go.

Now, back to the fun stuff!

We’ve got all our popular blends back on deck (Candid, AXIL and even Proud Mary!). On the single origin side of the fence, we’ve got a deliciously versatile washed coffee from Diofanor Ruiz in Colombia. While on the filter side of town, we’ve got a natural fruit bomb from Jenita Lebang in Indonesia.

Shipping update

After some very challenging experiences with Auspost in January, we’ve decided to make the big step of testing CouriersPlease for Melbourne, Sydney and Adelaide. Time frames will follow that of Parcel Post (Pickup date, transit times etc.) but we will be monitoring it closely to ensure the performance is up to our standards.

Feel free to reach out with any questions or recommendation requests 🙂

Cheers,
Tim

1kg and 2kg Value Packs

Examples:

Coffee Roast Date 1x 1kg 4x 250g 2x 1kg 8x 250g
Atypical – Colombia Diofanor Ruiz – Espresso roast 04/02/2025 $42 $52 $79 $100
Atypical – Candid blend – Espresso roast 04/02/2025 $38 $42 $67 $75
Atypical – Indonesia Toraja Pulu Pulu – Filter roast 04/02/2025 $49 $55 $89 $102
Axil Coffee – Heavyweight blend – Espresso roast 05/02/2025 (approx) $47 $52 $84 $88
Axil Coffee – Seasonal blend – Espresso roast 05/02/2025 (approx) $48 $53 $85 $89
Axil Coffee – PELÉ blend – Espresso roast 05/02/2025 (approx) $48 $53 $85 $89
Proud Mary – Humbler blend – Espresso roast 05/02/2025 (approx) $57 $65 $99 $115
Proud Mary – Ghost Rider blend – Espresso roast 05/02/20254 (approx) $69 $77 $111 $127
Proud Mary – Angel Wings blend – Espresso roast 05/02/2025 (approx) $69 $77 $111 $127
3kg and 4kg Value Packs

Examples:

Coffee Roast Date 3x 1kg 12x 250g 4x 1kg 16x 250g
Atypical – Candid blend – Espresso roast 04/02/2025 $110 $128 $149 $179
Atypical – Colombia Diofanor Ruiz – Espresso roast 04/02/2025 $120 $136 $159 $185
Axil Coffee – Heavyweight blend – Espresso roast 05/02/2025 (approx) $112 $119 $143 $149
Axil Coffee – Seasonal blend – Espresso roast 05/02/2025 (approx) $115 $120 $146 $152
Axil Coffee – PELÉ blend – Espresso roast 05/02/2025 (approx) $116 $121 $149 $153

How to Order:

Shipping Details:
  • Order before Wednesday (05/02/2025) at 11:59pm AEST. Coffee is packed and prepared for dispatch on Thursday (06/02/2025)
  • Shipping options will vary by location, please see below for more details

Melbourne Metro

Cost Name
Free No courier preference (CouriersPlease/Parcel Post picked up on 06/02/2025)
Free No courier preference (GoPeople* delivered on 08/02/2025)
$5.00 Premium shipping: (Auspost Express Post picked up on 06/02/2025)
  • Only select Melbourne suburbs will be delivered by GoPeople (Local courier) on Saturday morning for free (please message to confirm if unsure)

Sydney and Adelaide Metro

Cost Name
Free No courier preference (CouriersPlease OR Auspost Parcel Post picked up on 06/02/2025)
$5.00 Premium shipping: (Auspost Express Post picked up on 06/02/2025)

Rest of Australia

Cost Name
Free Standard shipping: (Auspost Parcel Post picked up on 06/02/2025)
$5.00 Premium shipping: (Auspost Express Post picked up on 06/02/2025)

We will be happy to hear your thoughts

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